This guy right here helped me to build one of the top ranked companies in our city back in 2013 and we did it in a very simple way.
In the early stages of my business, I recognized that I needed to do what I MUST do and not what I wanted.
As entrepreneurs I get it, we all have our preferences.
We like to be comfortable and anything that makes us uncomfortable we tend to push it away.
Many times we tend to focus on the problems and not the possibilities. When you focus on the possibilities, you’ll have more opportunities.
Back in January of 2013, I had just quit my job. I hd some money but barely any. I was pretty much broke. All I knew is that I wanted to have a successful business.
And my preferences were NOT going to get in the way of my success.
You see what we noticed was that a lot of our competitors were killing it with the online marketing. I was broke so we couldn’t compete in that arena. I had to recognize that.
Phillip my business partner had a background in building up sales teams that specialized in door to door marketing.
Honestly in the hot Texas weather, I was not looking to go door to door. But what was I to do? I said I wanted to be successful right?
I didn’t have the luxury at that time to sit in a nice cool office and throw money into advertising online.
So I did what I was uncomfortable with. I went door to door with Phillip everyday for months 😳.
In that process it molded me. I learned to appreciate it. I even met a lot of great businesses and formed awesome relationships due to our face to face interactions with them.
You see, you are not always going to get the opportunity to do what you WANT to do. Some times you’ve got to do what you MUST do to see results.
Once you do what you MUST do, it will open doors that will allow you to do what you WANT to do. After that first year, we were ranked as one of the top 10 website design firms.
That opened doors and allowed us to hire a team the second year meaning I no longer HAD to go door to door.
I want to encourage you today to first do what you MUST, and then later you will be able to do what you WANT.
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